The Popularity of Vaping
The vaping industry has found its spot in the UK after a few years. Figures support this fact. In 2011, there were around 7 million vapers worldwide, and currently, the number went as high as 42 million.
Regardless of the figure, this is the right time to start a vaping business and to build vaping exhibitions that are successfully growing worldwide.
Currently, there are approximately 7.2 million people who smoke in the United Kingdom. Most smokers can testify that every smoker is desperate to stop and vaping is a possible solution. Based on government statistics, the majority of 2.8 million vapers in the country have totally quit smoking tobacco products and switch to regular vaping.
As a result, the tobacco industry lost a lot while the vaping industry is booming.
The EU Directive in 2014 has prohibited electronic cigarettes companies from promoting their products through media channels like newspapers, radio, magazines, and TV. The online promotion was also restricted where vaping companies are not allowed to post commercials and email campaigns.
In 2019, it was uncovered how an advertising agency banned posts from Instagram advertising electronic cigarettes.
This act only shows that vaping businesses need to strive harder to advertise their products. Luckily, this rule does not apply to vaping exhibitions. This is why vaping exhibitions are huge and vaping events captivate a large number of enthusiasts every year.